What is Typography?

What is typography?
Watch the video completed by the Vancouver Film School on the parts of typography and where and why it is used.

Font Design
How fonts have been designed thru History.

Who's on First? Typography
A humorous use of Trypography!

Typolution
Another interesting way to use type as shapes not letters!

Typography and Design - 1st, 2nd and 3rd
Hierarchy in design based on Typography

Anatomy of Typography
The parts of type. Basedline, X-height, Ascenders, Descenders, and more!

1) Consider the shape of the letterform when choosing a typeface.
2) Is itserif, sans serif or another category?
3) Think about the baseline and x-height of the letters.
4) Descenders extended below the baseline; ascenders extend above.
5) Look at features linke ears, arms, shoulders and counter.

Choosing a Display Type

1) Display type has personality and emotion.
2) To choose a typeface for a business identity, research the target audience.
3) Think about the type's "body language": its posture, cadence and verve.
4) Describe it in adjectives: elegant, fun, zany, quirky?
5) Mock up an identity in context: on packaging, signage, and letterhead.